Please explain this one to me.
>> Thursday
I think the headline writers at espn.com have completely bottomed out.
Geaux-ing to Pasadena? LSU fans gobble up tix
At first I thought, "Maybe there's a person or place named 'Geaux' that's somehow associated with the LSU program. Then this would make sense."
But alas, I remembered this was espn.com, where there are more hats selling the stories being told.
Here's the thing: If you reach and reach and reach for that clever headline, and the best you can muster is mispelling "go" to make it more "French," I think you've gone way beyond the point of saying, "Ok, I've got nothing; I'll just go generic-factual."
But then again, this is espn.com, and--as I think all of us at YCS have long decided--they clearly have a massive staff of advertising school rejects employed solely to write these ridiculous headlines.
Alright, enough of this. I'm geaux-ing to bed. Les-teur. ("Later." Get it?)
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2 comments:
Come on, who didn't chuckle at the "Geaux Tigers" hat at Steve and Barry's?
Oh, so that's what it plays off? I guess I've never seen that one hat sold at that one franchise with its rather sparse distribution.
Well, now I feel sort of dumb. But still not nearly as dumb as that headline.
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