Please explain this one to me.

>> Thursday

I think the headline writers at have completely bottomed out.

Geaux-ing to Pasadena? LSU fans gobble up tix

At first I thought, "Maybe there's a person or place named 'Geaux' that's somehow associated with the LSU program. Then this would make sense."

But alas, I remembered this was, where there are more hats selling the stories being told.

Here's the thing: If you reach and reach and reach for that clever headline, and the best you can muster is mispelling "go" to make it more "French," I think you've gone way beyond the point of saying, "Ok, I've got nothing; I'll just go generic-factual."

But then again, this is, and--as I think all of us at YCS have long decided--they clearly have a massive staff of advertising school rejects employed solely to write these ridiculous headlines.

Alright, enough of this. I'm geaux-ing to bed. Les-teur. ("Later." Get it?)


Mike 12:40 PM  

Come on, who didn't chuckle at the "Geaux Tigers" hat at Steve and Barry's?

Vinnie 6:28 PM  

Oh, so that's what it plays off? I guess I've never seen that one hat sold at that one franchise with its rather sparse distribution.

Well, now I feel sort of dumb. But still not nearly as dumb as that headline.

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