Conference USA: Irony Lives Here

On the Sportscenter highlights, does anyone else think it's weird that the C-USA Tournament has written on the court "C-USA: Competition lives here"?

On the home floor of Memphis.

Who has won their last 40 Conference USA games.

And who won the 2008 C-USA regular season title by four clear games over their nearest pursuer and won their conference games this year by an average of 20 points?

If Competition lives in C-USA, I can only assume it went out for a pack of cigarettes three months ago...