This may be the quote of the century
>> Monday
"I'm O.J. Simpson. How am I going to think that I am going to rob somebody and get away with it? I thought what happened in Las Vegas stayed in Las Vegas."
Las Vegas Advertising Department, some 18 months ago...
Slick young advertising whiz: "Hey, how about this for a slogan: What happens in Vegas, stays in Vegas...pretty good, huh?"
Nervous conservative old dude: "I don't know, what if people start committing crimes here and using that as an excuse."
Slick young advertising whiz: "Use a commercial slogan as a defense in court? Ha! To pull that off you'd need the lawyers of..."
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I had a brilliant defense for OJ all whipped up; gleaned from my first four weeks of law school.
Then I realized that if I had thought of it, it was 1) probably dead wrong, 2) Johnnie Cochran had probably thought of it already, and 3) Johnnie Cochran would probably be able to make my totally wrong defense still work, even from beyond the grave.
Pray tell, young man, what was it?
And one can pretty well assume that someone, somewhere (on Youtube) has already filmed a spoof of those commercials with this story.
OK, so generally, advertisements are not considered binding contracts. They are usually considered invitations to enter into negotiations. (Leonard v. Pepsico)
However, if it's determined that an ad is specific enough to lead the reasonable person to believe that an offer has been made, then the offeror can be bound by the terms offered (Izadi v. Machado Ford).
If OJ's dream team could find a way to prove that a reasonable person would have taken Vegas's "What happens in Vegas stays in Vegas" was not just a slogan, but an offer to come to Vegas and live a life of absolute lawlessness that was solely subject to OJ's acceptance of the terms...they might be able to craft a defense.
Sound crazy?
Remember "If it doesn't fit you must acquit"? It's THAT crazy. Just crazy enough to work.
Although my money's still on Zombie Johnnie Cochran coming back and winning it, then eating the jury's brains.
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