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This piece in the New York Times really sounds like something that someone would write for their freshman English class when they're clearly full of shit....ie) "The snowman in "Dumb and Dumber" represents God...."

I personally thought most of the Super Bowl commercials this year were kinda stupid and underwhelming. Thanks to the New York Times though, I now know that they were in fact, full of deep cultural meaning.

Especially the one where the GPS Ultraman fought the evil Map-a-saurus. Ridiculous commercial? Nope. Commentary on the war.

Best quote: "To be sure, sometimes “a rock” is just “a rock,” and someone who has watched the Super Bowl XIX years in a row only for the commercials may be inferring things that Madison Avenue never meant to imply." (emphasis mine)

1 comments:

Vinnie 12:33 PM  

My assessment of that column:

This author saw the Prudential commercial, mistakenly heard "Iraq," came up with the "a rock is a rock line," decided the line was worth a full column, and then proceded to skew his interpretation of every following commercial toward that theme in order to round out his column and some wacky theory.

I just don't see what he's getting at. The inspiration for most of those commercials are way more easily explained by some other social phenomena, i.e. competetive reality TV shows, the recent string of a bad horror movies, a nostalgia for the heyday of Power Rangers, etc. I'm not so sure what any of that has to do with the war.

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