In an article on MLS's official website about the arrival of 2,000 Toronto FC fans in Columbus for today's Toronto FC-Columbus Crew game.
"As the late March tailgate party raged outside the stadium and Sierra Mist and Budweiser flowed like water, storm clouds from threatening early spring showers and thunderstorms loomed on the horizon."
Sierra Mist happens to be the league-wide soft drink sponsor.
Budweiser happens to be the league-wide beer sponsor.
Cha-ching. I wonder if the fans all drove home in their Volkswagens and painted their houses with Glidden paint after stopping off at Dick's Sporting Goods.