Compensation for...?

Two words, Eddie: Speaking. Gigs.

"While the NCAA, its member conferences and schools, and its for-profit business partners reap millions of dollars from revenue streams ..., former student athletes whose likenesses are utilized to generate those profit centers receive no compensation whatsoever," the suit claims.

I'm not saying that NCAA athletes shouldn't be compensated, but I think that ship sailed on O'Bannon--ohhh--fourteen years ago.

The lawsuit seeks unspecified damages and calls on the NCAA to pay the former athletes what it has allegedly made from the use of their images.

What you call damages, some call free publicity. The NCAA is still using your image to make you look like a hero a decade and a half after your playing career. CAPITALIZE.